Turning mottainai (gWhat a waste!h) into action
Koyo Sangyo has positioned response to the environment as one of managementfs most important issues, and in
addition to striving to provide products that place little burden on the environment at each stage from
product development to manufacturing and distribution, we will eliminate antisocial behavior that threatens
human health and safety.
To accomplish this, we believe that it is important to fuse Japanfs unique mental culture of mottainai
(gWhat a waste!h) with our corporate policy to gthoroughly gather a broad range of information, establish
original technology, and transform that technology into products.h
Specifically, we take the following actions in our corporate activities.
- Comply with applicable laws and regulations related to the environment, and contribute to prevent the
environment pollution (energy conservation, waste reduction, etc.).
- Promote practical application of gproductsh and gtechnologyh that respond to the environment.
- Conduct education and information campaigns about the environment to increase each employeefs
consciousness on environment.
In the keynote lecture at a commemorative event to mark the entry into force of the Kyoto Protocol
held on February 16, 2005, Deputy Environment Minister of Kenya and Nobel Peace Prize winner,
Wangari Maathai stated that she had been impressed by the spirit of mottainai, and that she desired
to spread that mindset throughout the world.